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\u0627\u0644\u0645\u062a\u062d\u062f\u062b\u0648\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0648\u0646 \u0641\u064a EI \u060c Paul Roetzer (Marketing AI Institute) \u060c \u0648 Lindsay Tjepkema (Casted) \u060c \u0648 Mike Acker (ADVANCE Coaching and Consulting) \u0645\u0647\u062f\u0648\u0627 \u0627\u0644\u0637\u0631\u064a\u0642 \u0644\u064a\u0648\u0645 \u0645\u0646 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0645\u062b\u064a\u0631\u0629 \u0644\u0644\u062a\u0641\u0643\u064a\u0631 \u062d\u0648\u0644 \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0643\u0644 \u062c\u0627\u0646\u0628 \u0645\u0646 \u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 – \u0648 \u062d\u0644\u0648\u0644 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0644\u0627\u062d\u062a\u0636\u0627\u0646\u0647\u0627 \u0627\u0644\u0622\u0646 \u0644\u0644\u062a\u0646\u0642\u0644 \u0628\u062b\u0642\u0629 \u0641\u064a \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629.<\/p>\n
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\u064a\u0631\u0649 \u0628\u0648\u0644 \u0631\u0648\u064a\u062a\u0632\u0631 \u060c \u0642\u0627\u0626\u062f \u0627\u0644\u0641\u0643\u0631 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u060c \u0623\u0646 \u0623\u062f\u0648\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u0633\u0627\u0639\u062f\u0629 \u0648\u0644\u064a\u0633\u062a \u0645\u0633\u062a\u0642\u0644\u0629. \u0625\u0646\u0647\u0645 \u064a\u0633\u0627\u0639\u062f\u0648\u0646 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a \u060c \u0644\u0643\u0646 \u0644\u0627 \u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0633\u062a\u0628\u062f\u0627\u0644 \u0645\u0646\u0637\u0642 \u0648\u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0644\u0644\u0628\u0634\u0631.<\/p>\n
<\/p>\n
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- \n
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- \u0647\u0644 \u0647\u064a \u0645\u0648\u0644\u062f\u0629\u061f<\/li>\n<\/ul>\n
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\u0641\u064a \u062c\u0644\u0633\u062a\u0647\u0627 \u0627\u0644\u0645\u0646\u0641\u0635\u0644\u0629 \u060c \u0643\u0634\u0641\u062a \u062a\u0634\u064a\u0644\u0633\u064a \u062f\u0631\u0648\u0634 \u060c \u0645\u0633\u062a\u0634\u0627\u0631\u0629 \u0645\u062c\u0645\u0648\u0639\u0629 Weidert \u0648\u0645\u062f\u064a\u0631\u0629 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u060c \u0643\u064a\u0641\u064a\u0629 \u0647\u064a\u0643\u0644\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u064f\u062d\u0633\u0651\u0646\u0627\u062a \u0645\u062d\u0631\u0651\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u062a\u062f\u0639\u0645 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u0648\u0627\u0631\u062f\u0629 \u060c \u0648\u062a\u0635\u0644 \u0625\u0644\u0649 \u0627\u0644\u0634\u062e\u0635\u064a\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u060c \u0648\u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644 – \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0639\u0627\u0626\u062f \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0623\u0639\u0644\u0649.<\/p>\n
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\u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u0635\u0644\u064a\u0629 \u0648\u0627\u0644\u062c\u0630\u0627\u0628\u0629 \u0645\u0646 \u0645\u0635\u062f\u0631 \u0625\u0628\u062f\u0627\u0639\u064a \u0648\u0627\u062d\u062f \u0645\u0643\u062b\u0641 – \u0648\u0647\u0630\u0627 \u0645\u0643\u0633\u0628 \u0644\u0643\u0644 \u0646\u0648\u0639 \u0648\u062d\u062c\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/p>\n
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\u062e\u0630 \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0642\u062a\u0646\u064a\u0627\u062a \u0628\u0647\u0627 \u0623\u0631\u0628\u0639\u0629 \u0645\u0637\u0627\u0639\u0645 \u0645\u0645\u064a\u0632\u0629 \u0644\u0644\u063a\u0627\u064a\u0629. \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0642\u064a\u0627\u0633\u064a – \u0627\u0644\u062a\u0646\u0627\u0641\u0633 \u0639\u0644\u0649 \u0642\u0648\u0627\u0626\u0645 \u0627\u0644\u0625\u0631\u0633\u0627\u0644 \u0648\u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a – \u0642\u0627\u0645\u0648\u0627 \u0628\u0625\u0646\u0634\u0627\u0621 \u0642\u0648\u0627\u0626\u0645 \u062a\u0634\u063a\u064a\u0644 Spotify \u0641\u0631\u064a\u062f\u0629 \u0644\u0643\u0644 \u0633\u0645\u0629 \u0645\u0637\u0639\u0645 \u060c \u0648\u0623\u0631\u0633\u0644\u0648\u0647\u0627 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0645\u062c\u0632\u0623\u0629 \u0645\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u064a\u0646.<\/p>\n
\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0644\u0645 \u062a\u0643\u0646 \u0648\u0645\u064a\u0636 \u0641\u064a \u0627\u0644\u0645\u0642\u0644\u0627\u0629. \u0631\u0648\u0627\u062f \u0627\u0644\u0645\u0637\u0639\u0645 \u064a\u0646\u062a\u0638\u0631\u0648\u0646 \u0628\u0641\u0627\u0631\u063a \u0627\u0644\u0635\u0628\u0631 \u0625\u0631\u0633\u0627\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u062a\u0627\u0644\u064a. \u0641\u0631\u064a\u062f\u061f \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061f Buzzworthy\u061f \u062a\u062d\u0642\u0642 \u060c \u062a\u062d\u0642\u0642 \u060c \u0648\u062a\u062d\u0642\u0642. \u0627\u0644\u0646\u0647\u062c \u063a\u064a\u0631 \u062a\u0642\u0644\u064a\u062f\u064a \u0628\u0627\u0644\u0645\u0639\u0646\u0649 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0644\u0623\u0641\u0636\u0644 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u060c \u0648\u0644\u0643\u0646 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0645\u0642\u062a\u0646\u064a\u0627\u062a \u0647\u0630\u0647\u061f \u062a\u0646\u0627\u0633\u0628 \u0645\u062b\u0627\u0644\u064a (\u0648\u0641\u0648\u0632 \u0643\u0628\u064a\u0631).<\/p>\n
\u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/h2>\n
\u062a\u0639\u0632\u0632 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0639\u0645 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0648\u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629:<\/p>\n
\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a (RevOps)<\/h3>\n
\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u064f\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0646\u0627\u062a\u062c \u0628\u064a\u0639 \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629. \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0641\u0647\u0648 \u0623\u064a\u0636\u064b\u0627 \u0627\u0646\u0639\u0643\u0627\u0633 \u0644\u0645\u062f\u0649 \u062c\u0648\u062f\u0629 – \u0623\u0648 \u0636\u0639\u0641 – \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0648\u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u0645\u0648 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/p>\n
\u062a\u0631\u0643\u0632 RevOps \u0639\u0644\u0649 \u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0641\u0631\u0635 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0643\u062a\u0633\u0627\u0628 \u0641\u0647\u0645 \u0623\u0639\u0645\u0642 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0642\u0648\u064a\u0629 \u062a\u0644\u0643 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a. \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0628\u0644 \u060c \u064a\u0639\u0645\u0644 \u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0646\u0645\u0648 \u0637\u0648\u064a\u0644 \u0627\u0644\u0645\u062f\u0649 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n
\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643 \u060c \u062a\u0633\u0627\u0639\u062f RevOps \u0641\u064a \u0627\u0644\u062a\u062e\u0644\u0635 \u0645\u0646 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u062f\u0627\u062e\u0644\u064a \u0648\u0627\u0644\u0647\u062f\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0633\u064a\u0646 \u0648 \u0645\u0648\u0627\u0621\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0645\u0634\u0627\u0631\u0643\u062a\u0647\u0627 \u0628\u0648\u0627\u0633\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span>. \u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643 \u060c \u062a\u0632\u062f\u0627\u062f \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u062a\u0646\u062e\u0641\u0636 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641.<\/p>\n
\u0647\u0630\u0627 \u0644\u064a\u0633 \u0630\u0627\u062a\u064a. \u064a\u0633\u062a\u062e\u062f\u0645 RevOps \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0641\u0631\u0642 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062f\u062e\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u0636\u0639\u064a\u0641\u0629 \u0648\u0641\u0639\u0627\u0644\u0629 \u0645\u0639 \u0646\u0642\u0627\u0637 \u0627\u062a\u0635\u0627\u0644 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633:<\/p>\n
- \n
- \u062a\u0648\u0641\u064a\u0631 \u0641\u064a \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0639\u0644\u0649 \u0627\u0644\u062d\u0644\u0648\u0644 \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0642\u0646\u064a\u0629<\/li>\n
- \u062f\u0648\u0631\u0627\u062a \u0645\u0628\u064a\u0639\u0627\u062a \u0623\u0642\u0635\u0631<\/li>\n
- \u0627\u0646\u062e\u0641\u0627\u0636 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n
- \u0645\u0639\u062f\u0644 \u0641\u0648\u0632 \u0623\u0639\u0644\u0649<\/li>\n
- \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0644\u0643\u0644 \u0639\u0645\u064a\u0644<\/li>\n
- \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n
- \u0623\u0639\u0644\u0649 \u062f\u0631\u062c\u0627\u062a \u0627\u0644\u0645\u0631\u0648\u062c \u0627\u0644\u0635\u0627\u0641\u064a<\/li>\n<\/ul>\n
\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 \u0627\u0644\u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0641\u064a \u062f\u0644\u064a\u0644\u0646\u0627 \u0627\u0644\u062e\u0627\u0635 \u0628\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u0639\u0642\u062f\u0629<\/em><\/span><\/p>\n
\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629 \u0648\u0623\u062f\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0629<\/h3>\n
\u0645\u0627 \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u0648 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u061f \u062a\u0645\u062a\u0644\u0643 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0627\u062f\u0629\u064b \u062b\u0631\u0648\u0629 \u0645\u0646 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u060c \u0648\u0644\u0643\u0646 \u0645\u0627 \u064a\u062d\u062a\u0627\u062c\u0647 \u0642\u0627\u062f\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0647\u0648 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062f\u0639\u0645 \u0625\u062f\u0627\u0631\u0629 \u0623\u0647\u062f\u0627\u0641 \u0648\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0644\u0645\u0627\u0630\u0627\u061f \u0643\u0645\u0627 \u0623\u0648\u0636\u062d \u0628\u064a\u062a\u0631 \u0643\u0627\u0628\u0648\u062a\u0627 \u0645\u0646 Databox \u060c \u062a\u0632\u062f\u0627\u062f \u062b\u0642\u0629 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0645\u0639 \u0643\u0644 \u0634\u0647\u0631 \u0623\u0648 \u0631\u0628\u0639 \u0645\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u062a\u0645 \u062a\u0648\u0642\u0639\u0647\u0627 \u0645\u0646\u0637\u0642\u064a\u064b\u0627.<\/p>\n
![\"\u0628\u064a\u0627\u0646\u0627\u062a](\"https:\/\/i0.wp.com\/www.weidert.com\/hs-fs\/hubfs\/Blog\/2023-blog-images\/databox-business-management.png?resize=550%2C311&ssl=1\")
<\/p>\n\u0644\u0643\u0646 \u0639\u0645\u0644\u0643 \u0644\u0627 \u064a\u0648\u062c\u062f \u0641\u064a \u0635\u0648\u0645\u0639\u0629. \u064a\u0642\u062f\u0645 \u0645\u0642\u062f\u0645\u0648 \u0628\u0631\u0627\u0645\u062c \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0645\u062b\u0644 Databox \u0644\u0648\u062d\u0627\u062a \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u062a\u062a\u0628\u0639 \u0623\u062f\u0627\u0626\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0645\u0631\u062c\u0639\u064a\u0629 \u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0647\u0645 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u0645\u062a\u0634\u0627\u0628\u0647. \u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u0642\u064a\u0627\u0633\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0623\u0643\u062b\u0631 \u062a\u0623\u062b\u064a\u0631\u064b\u0627 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0648\u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u062f\u0639\u0645 \u0644\u0644\u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0627\u0644\u0645\u0647\u0645\u0629.<\/span><\/p>\n
CRMs \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631<\/h3>\n
\u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0645\u0646\u0635\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0648\u0623\u062f\u0648\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u0643\u064a\u0629 \u0648\u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0627\u0644\u062a\u063a\u064a\u064a\u0631. \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0645\u062e\u064a\u0641\u064b\u0627 \u0625\u0630\u0627 \u0644\u0645 \u062a\u062a\u0645 \u0625\u062f\u0627\u0631\u062a\u0647 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d.<\/p>\n
\u0641\u064a \u0633\u064a\u0627\u0642 \u0639\u0645\u0644\u064a\u0627\u062a \u0625\u0637\u0644\u0627\u0642 CRM \u060c \u064a\u062c\u0628 \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0639\u0644\u0649 \u0623\u0646\u0647 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0625\u062f\u0627\u0631\u062a\u0647\u0627 \u0645\u062b\u0644 \u0623\u064a \u0639\u0645\u0644\u064a\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u062f\u0627\u062e\u0644\u064a\u0629 \u0623\u062e\u0631\u0649. \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0627\u0633\u062a\u0643\u0645\u0627\u0644 \u062e\u0637\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u060c \u0648\u062c\u0645\u0639 \u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a \u0645\u0646 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u062a\u0623\u062b\u0631\u064a\u0646 \u060c \u0648\u062a\u062d\u062f\u064a\u062f \u062a\u062f\u0627\u0628\u064a\u0631 \u0627\u0644\u0646\u062c\u0627\u062d – \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646\u0629 \u0645\u0639 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a \u0644\u0644\u062a\u063a\u064a\u064a\u0631.<\/p>\n
\u0625\u0630\u0627 \u0641\u0627\u062a\u0643 \u062c\u064a\u0645\u0633 \u0648\u0627\u0646\u0643\u064a \u060c \u0645\u0633\u062a\u0634\u0627\u0631 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0641\u064a HubSpot \u060c \u0648\u0647\u0648 \u064a\u0642\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0634\u064a\u0642\u0629 \u0648\u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0641\u064a EI \u060c \u0641\u0633\u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062d\u0636\u0648\u0631 \u062d\u062f\u062b Appleton HubSpot Users Group (HUG) \u0627\u0644\u062a\u0627\u0644\u064a. \u0633\u064a\u0639\u064a\u062f \u062c\u064a\u0645\u0633 \u0635\u064a\u0627\u063a\u0629 \u0639\u0631\u0636\u0647 \u0627\u0644\u062a\u0642\u062f\u064a\u0645\u064a \u0648\u0633\u064a\u0643\u0648\u0646 \u0645\u062a\u0627\u062d\u064b\u0627 \u0644\u0644\u0623\u0633\u0626\u0644\u0629 \u0648\u0627\u0644\u0623\u062c\u0648\u0628\u0629 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u062a\u062a\u0628\u0639 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0648\u062a\u0631\u062c\u0645\u062a\u0647\u0627 \u0648\u062a\u0642\u062f\u064a\u0645\u0647\u0627 \u0628\u062f\u0639\u0645 \u0645\u0646 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0639\u062a\u0645\u0627\u062f CRM. <\/p>\n
![\"2023_Q2_HUG_CRM-Change-Management_Email\"](\"https:\/\/i0.wp.com\/www.weidert.com\/hs-fs\/hubfs\/HUG\/2023\/2023_Q2_HUG_CRM-Change-Management_Email.png?resize=600%2C314&ssl=1\")
<\/p>\n\u0641\u0643\u0631 \u060c \u0627\u0634\u0639\u0631 \u060c \u0627\u0631\u0628\u0637: \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0627\u0646\u0633\u0627\u0646\u064a \u0644\u0644\u062a\u0633\u0648\u064a\u0642<\/h2>\n
\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0647\u064a \u0639\u0648\u0627\u0645\u0644 \u062a\u063a\u064a\u064a\u0631 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0627\u062e\u0644\u064a. \u0648\u0645\u0639 \u0630\u0644\u0643 \u060c \u0647\u0646\u0627\u0643 – \u0648\u0633\u064a\u0638\u0644 \u062f\u0627\u0626\u0645\u064b\u0627 – \u0645\u062a\u0633\u0639\u064b\u0627 \u0644\u0644\u0628\u0634\u0631. \u062d\u062a\u0649 \u0623\u0641\u0636\u0644 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0644\u0627 \u064a\u0645\u0643\u0646\u0647\u0627 \u0645\u0645\u0627\u0631\u0633\u0629 \u062a\u0641\u0643\u064a\u0631 \u062f\u0642\u064a\u0642 \u0648\u0645\u0633\u062a\u0642\u0644 \u062e\u0627\u0631\u062c \u062d\u062f\u0648\u062f \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a. \u0644\u0627 \u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0644\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u060c \u0627\u0644\u0646\u0633\u0628\u064a\u0629 \u060c <\/span>\u0623\u0648 \u0627\u0644<\/span> \u0623\u0635\u0627\u0644\u0629<\/span> \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062c\u064a\u0628 \u0644\u0647\u0627 \u0627\u0644\u0646\u0627\u0633 \u0628\u0627\u0644\u0641\u0637\u0631\u0629.<\/p>\n
\u0628\u0628\u0633\u0627\u0637\u0629 \u0644\u0627 \u0628\u062f\u064a\u0644 \u0639\u0646 \u0625\u0646\u0633\u0627\u0646\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u0647\u0646\u064a\u0629. \u062a\u0645 \u062a\u0643\u0631\u0627\u0631 \u0647\u0630\u0647 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u062e\u0644\u0627\u0644 \u0639\u0631\u0648\u0636 EI. \u062a\u0645 \u0639\u0631\u0636\u0647 \u0623\u064a\u0636\u064b\u0627 \u0641\u064a \u0642\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u0624\u062a\u0645\u0631\u0627\u062a \u0648\u0631\u062f\u0647\u0627\u062a Lambeau Field \u0648 American Family Field \u062d\u064a\u062b \u0643\u0627\u0646 \u0627\u0644\u062d\u0627\u0636\u0631\u064a\u0646 \u0641\u064a EI \u0645\u062a\u0635\u0644\u064a\u0646 \u0648\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0645\u0639 \u0628\u0639\u0636\u0647\u0645 \u0627\u0644\u0628\u0639\u0636. \u0625\u0646\u0647 \u0645\u0627 \u064a\u062c\u0639\u0644 \u0643\u0644 \u062d\u062f\u062b \u0633\u0646\u0648\u064a \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0639\u0627\u0637\u0641\u064a \u0645\u062c\u0632\u064a\u064b\u0627 \u0628\u0642\u062f\u0631 \u0645\u0627 \u0647\u0648 \u062b\u0627\u0642\u0628.<\/p>\n<\/p>\n
\u064a\u062a\u0637\u0648\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0633\u0631\u0639\u0629 \u060c \u0648\u0647\u0648 \u0623\u0645\u0631 \u0645\u062b\u064a\u0631 \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0645\u062b\u0644 \u062a\u062d\u062f\u064a\u064b\u0627. \u0627\u0637\u0644\u0628 \u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f Weidert Group \u0639\u0645\u0644\u0643 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0627 \u062a\u0639\u0644\u0645\u062a\u0647 \u0648\u0623\u062f\u0648\u0627\u062a\u0647 \u0648\u0639\u0645\u0644\u064a\u0627\u062a\u0647 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0644\u0643\u0633\u0628 \u0646\u062a\u0627\u0626\u062c \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0627\u0644\u064a!<\/p>\n
![\"\u0647\u0644](\"https:\/\/i0.wp.com\/no-cache.hubspot.com\/cta\/default\/65360\/5af245a0-b9f8-48d2-b678-fea3367fa5b6.png?ssl=1\")
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